projet

Zeïnaba Fonsat

L'Initiative Paris

Visual identity

2024

About

The DN MADe (National Diploma in Fine Arts and Design) is a three-year undergraduate program. I developed a visual identity for my school’s specific program with the goal of distinguishing our curriculum from the rest of the institution. My initial experiments focused on the interplay of light and shadow, resulting in a series of graphically rich compositions. I then moved toward a process of layering and merging these images. The final design reflects the creative and experimental nature of the program, which is divided into two majors at L’Initiative: Interactive Design (represented by the red form) and Responsible Design (represented by the green form). The fusion of these two similar yet distinct shapes symbolizes the synergy between students of both paths, despite their different specializations.

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